How to Determine Your Brand's Persona

David Span
December 6, 2022

Determining your brand's persona is not always a simple task, especially when you first begin launching a new brand or company. Understanding more about objectives and goals when reaching a specific audience is essential to help with learning about the persona your brand has for its users and potential customers or clients.

Consider Your Goals and Objectives

Consider the goals and objectives of your company when creating a new brand from the ground up. Do you want to appear charitable, humorous or corporate? Determining the type of view you want others to have of your company is a way to find the right voice and persona that best fits your brand altogether.

Understanding Your Demographic

Knowing the audience and demographic you want to reach is also essential to help in determining the right brand persona for your company. When you are aware of the audience you want to reach it is much easier to find the right voice that is personal and connects with those who are genuinely interested in your brand's products or services. Market research and using online analytic tools and systems can easily help to determine the demographic you are currently reaching and most likely to reach with the type of content, products or services you have to offer with your brand. The more you know about your audience, the easier it is to create a new voice that is not only authentic, but also relative to those you want to reach most with your company.

Expand Your Social Media Presence Online

Creating a social media presence online is another way to find the right persona for any brand or company. Joining social networks such as Facebook, Twitter, Instagram, Pinterest, Tumblr and even Vine can help to find the right voice for the audience who is most drawn to your brand and what it represents. Utilizing social media is not only an effective method of determining the right persona for your brand, but it is also free to use and can easily be implemented with well-known CMS such as WordPress, Drupal and Joomla for blogs and content-based sites.

Have Fun With Your Brand

Having fun with your brand is also a must any time you want to truly remain authentic to your audience and demographic. The more passion and heart and soul you put into your brand, its advertisements and promotions, the more likely you are to receive positive and honest feedback from individuals who are following your company online. Whether you choose to use social media, newsletters or updates to your site to communicate with your audience, using an authentic voice and truly connecting with your readers should always be considered before hitting the "publish" button.

The more you know about your audience and specific demographic, the easier it becomes to communicate and to determine your overall brand's persona. Getting familiar with various marketing tools and considering your own objectives and goals is necessary any time you want to take a brand to the next level of success.

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